Stop Playing Firefighter With Your Small Business and Learn How to Focus

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If you have a difficult time focusing on one thing at a time, you're hardly the only one.
As legendary video-game programmer John Carmack once said, “Focus is a matter of deciding what things you’re not going to do.” The main problem for most business owners is not only that they do too much, but that they do too much. Multitasking makes it extremely difficult to properly focus on any one item.
Here's an exercise to prove it. First, recite the alphabet from the beginning. Then, count backwards from 100 to 79.
You probably found that easy. Now, try reciting the alphabet from the beginning and counting backwards from 100 simultaneously. So, it would sound something like this:
A-100, B-99, C-98, D-97, E-96...
Not so easy is it? Why is that? Because most people, when trying to do two things at once, do both of the tasks less effectively than if they did them separately.
Related: Why Business Owners Have a Hard Time Delegating
As a savvy business owner, would you knowingly hire employees who are poor performers? Of course not. So the question is, why do you attempt to do more than one task at a time and do both poorly?
Many business owners just can't let go. When they first start their companies, they often have to do everything. There isn't anyone else to pitch in. So, they become good at some of those obligations and perform others fair to poorly. With hard work and persistence, their businesses begin to grow. They hire more people to do some of those tasks, but still hold most of the control. At various times they might even take a step back to work right alongside their employees. Although that sounds altruistic, most times, it just isn't a good idea. As small-business guru Michael Gerber has often said, “you can’t work on the business if you keep working in the business.”
Having to control everything means you start to lose your control over everything. Learn to delegate some of your tasks to someone else in your company. It will allow you to focus on more important and productive responsibilities. Read More