Marketers find the right audience for your business and convert passive shoppers into active buyers. The most successful companies in the world get ahead of the competition and thrive thanks to quality marketing.
Even if your business is already growing, it can always grow faster. Marketing can help. If you run a company without a marketing team, or have one filled only with junior associates, here are 25 reasons you may want to recruit experienced marketers or hire an agency.
1. You would rather look at company financials than Google Analytics. Data is powerful, but if you do not know how to harness the power of your website analytics you are severely missing out.
2. You get overwhelmed thinking about advertising, content and social media. Your business loses out on a lot of opportunity by not engaging in any marketing activities. Of course, you should not make the even graver mistake of hiring an intern to manage all of these things.
3. Your idea of marketing is a $50 ad in a local newspaper or a $15,000 TV spot. Targeting, you say. What targeting?
4. You either don’t know what real-time bidding (RTB) or programmatic buying are, or have never heard of them. Surely, advertising isn’t that complicated….
5. Your business gets a lot of website traffic but a relatively low number of sales -- less than 1 percent. It is time to polish up your conversion funnel to capture more visitor value.
6. Your site hasn’t had a makeover since 2012. In fact, you probably haven’t touched it since it was first created.
7. People have a hard time trying to find your company on Google. You shouldn’t settle for third or fourth position for your own brand name.
8. You love referral programs such as Uber’s “Give $20. Get $20” but the thought doesn’t even cross your mind about applying that to your business. It is a lot easier than you think!
9. Email newsletters make you cringe. You are also inclined to hit spam when you get more than one email from a company or its representatives.
10. You rarely survey your customers and simply make assumptions about who they are, what they do, how much they make, where they live, and why they love your brand.
11. You like the idea of having lots of fans and followers on social media, but have no idea how you would even engage them. Funny cat pictures do not count.
12. You are unfamiliar with the terms bounce rate, call-to-action, click through, and impressions. You also think that sort of gibberish wouldn’t even apply to your business.
13. Your sales team has a hard time explaining what you do, how your product or service differentiates itself from competitors and applicable use cases for your offerings. Marketing helps provide collateral and copy so others understand your company a lot better. Read More
